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In 1998, Tokyo-based streetwear brands like AFFA, Goodenough, Undercover, and BAPE released products in extremely limited quantities, giving rise to what became known as "premium-tier brands" (Premier-kei). The February 1998 issue of Boon magazine featured a special column reviewing the masterpieces of these now-iconic labels, capturing the feverish excitement of the time.“With overwhelming dema..

The February 1998 issue of Boon magazine features Takako Matsu, a defining figure of youth culture in 1990s Japan, on its cover. This issue dives into a variety of street fashion highlights, including a review of original Levi’s denim from the 1890s, a feature on vintage boots, and an in-depth look at the latest G-SHOCK releases.You'll also find a showcase of off-duty styles and personal items f..